About Us

Tell us a little about yourself, Lyric?

Hey y’all! My name is Lyric Haywood-Griffith, you can follow my personal page at @likeasong_lyricc. I am a proud FIU ‘17 & Walden University ‘19 alumna! I am happily married to my hubs, Jon & together we have two amazing baby boya, Carter & Carson. From college sweethearts to married and stationed overseas in Italy. I’ve always felt I had a great fashion sense, but I didn’t know what to do with it. My first entrepreneurial project was my ebook, Growing Pains: Lessons to a High School Senior, on how to navigate the tricky waters and manage to not only keep your head afloat but to THRIVE in a major university. In that project, I included a chapter on fashion and confidence for young women like myself. If you continue to follow my journey, you’ll come to know that my mission is to boost confidence and self-esteem in young adults. 

What does HoH Fashion sell?

I want HOH fashion to be a curator of everything that makes individuals level up & a true ONE STOP SHOP! So, we don’t just have apparel [shirts, pants, jackets, hoodies, denim, tank tops, dresses, 2-piece sets, 3-piece sets, etc.], I also included beauty products [eyelashes and lip gloss], accessories [jewelry, hand bags, sunglasses, and belts], as well as hair products [bonnets, scrunchies, hair lace tint, etc.]. We also offer sleepwear [robes, pajamas, lingerie].

Where are you based out of?

I am located in Homestead, Florida - the Sunshine State. 

What made you want to start an online boutique?

After having my son, Carter, I found myself lazing around in oversized leggings and baggy T-shirts and that just was not myself. Anytime I would leave the house, I would be in workout clothes knowing I haven’t stepped foot in a gym since before my pregnancy 😩🤦🏾‍♀️. I had to take back my sense of identity, from being an amazing wife & selfless mother to reclaiming my autonomy and reaffirming that I am a fierce & fabulous woman. That’s when I decided to get into the fashion world, I’ve said it before but diving into the mantra “when you look good, you feel good!” I needed that because as a stay-at-home-mom, you don’t get much opportunity to showcase that side of you aside from date nights - this is where HOH fashion began 🥰✨ Thank you for joining the #TripleP journey (Powerful, Pretty, Poised), where we want you to feel like your most beautiful self!

What song do you think best defines your brand?

Okay, that’s way too hard to pick just ONE song. I can give you four:

  1. Work by Rihanna x Drake
  2. Juicy by Doja Cat
  3. Sorry Not Sorry by Demi Lavato
  4. The Jump Off by Lil’ Kim

What separates you from big businesses & other boutiques?

I have shared the same challenges, headaches and desires as my customers. From wanting to fit in certain styles and couldn’t because of my body shape or wanting to shop at only ONE store so I could pay for shipping once (YES, I’m cheap sometimes 😂). Or have the desire to shop at a boutique where I still have money left over from everything that I just bought to actually enjoy the occasion that I bought it for 💯.

The transformation that I go through when I put on everything that I purchased for HoH Fashion really is transformative. My customer service and dedication to seeing customers love their purchases is what sets me apart from the competitors. It’s amazing that I started a company that could really make people FEEL better, unlike big businesses, who miss the opportunity to connect with customers on a one-on-one basis. 

What are the values & beliefs of your brand?

The values and beliefs surrounding HoH Fashion are quite simple — to empower individuals through fashion because “when you look good you feel good!” There have been numerous times in college and afterwards where I didn’t feel like getting up to go to class, work, or social events 😩🥱 but taking that time to put my best foot forward regarding my appearance really did help me be a beacon of light in such environments. I will not go as far as saying that looking like a “hot girl 🤪” will erase our feelings, but I will say that your outward appearance and how you carry yourself really does affect your overall being. 

  • Let HoH Fashion Celebrate Your Birthday!

    Do you like surprises and being spoiled on your big day? Me too! HoH Fashion will gift you a freebie on your birthday from our boutique.

    Birthday | Sign Up Here 
  • HoH Fashion Gives Back to the Community!

    Chapman Partnership manages two Homeless Assistance Centers located in Miami & Homestead donating resources to motivate residents to become self-sufficient.

    Chapman Partnership | Donate 
  • Want to Collaborate with HoH Fashion?

    Do you love everything that HoH Fashion has to offer and looking for more opportunities and partnership? HoH Fashion welcomes new business ventures.

    Brand Ambassadors | Contact